Audience and Marketsize:

The fast growing audience for the New Bottle is divided into five different target groups.

People with dysphagia and swallowing difficulties: An estimated up to 20% of adults worldwide suffer from swallowing difficulties, a number that continues to increase.
Ageing population: The prevalence of dysphagia increases with age, presenting a growing target audience.
Athletes and fitness enthusiasts: Optimal drinking posture for efficient hydration and improved performance.
The health and wellness aware: Rising awareness of healthy living fuels the demand for innovative products that support well-being as our bottle, which promotes the most natural and healthy drinking posture.
Toddlers and children: The bottle's ease of use and prevention potential makes it ideal for toddlers and children. Easy drinking while moving, lying down or sitting.

The market for innovative drinking bottles is booming:

Drinking bottles are constant bestsellers on Amazon and other top Ecommerce Platforms
$750 million annual revenue for a drinking vessel with no unusual superpowers (Stanley Cup)
Growing awareness of health and well-being
Rapid growth of the global functional food and beverage market (7.8%)

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Why the Conventional Way of Drinking is Harmful and Outdated.

We all need to make sure we consume enough fluids each day, however, the way we have accustomed ourselves to drink can be potentially harmful to our health.

That is why we have developed a new bottle that promotes an optimal and healthy drinking posture through a swivel mechanism along with the matching valve.

When we were breastfed or bottle-fed as babies, our parents carefully made sure that our necks were straight and our heads were at a 90-degree angle. However, as adults, we tend to tilt our heads back to drink. That is, because up to this date there are no optimal drinking containers that make it possible to drink comfortably and efficiently.

This misalignment of the organs involved in the swallowing process can lead to painful and often life-threatening swallowing problems in an increasing number of people as they age.

Worldwide approximately 20% of adults suffer from some form of dysphagia. In the United States alone, an estimated 600,000 people are hospitalised each year for dysphagia (swallowing disorders).

What adaptive measures are recommended by specialists for these people? "Drink from wide-mouthed vessels, such as a bowl." "Don't tilt your head too far back." "Thicken your fluids."

But these measures often bring the sufferers little to no relief or regained quality of life.

We Revolutionized the Way People Drink.

No one would think of tilting their head back to swallow every time they eat. When you talk to someone normally, you don't put this unnatural extra strain on your body either.

Try it out, tilt your head back as if you were drinking a glass of water and say a few sentences in this position. You will quickly realize that this is an unnatural and unhealthy position for all of us, whether healthy or already affected by swallowing disorders, as several forces are working against each other here.

Apart from the health factors, conventional drinking containers often reach their limits in other everyday situations as well. Do you know the situation, you are stuck in traffic and want to take a big sip of cool water and despite bending over with difficulty, the bottle hits the car ceiling and doesn't allow you to drink properly?

The next time you find yourself in this situation, think that this wouldn't happen to you with our bottle. You could just keep looking straight ahead, keep your head straight and drink comfortably at the same time.

Have you ever tried drinking while lying down? You'd better not, at least not with a conventional drinking container. Spilling or swallowing would be a much more likely outcome of this experiment than a comfortable drinking experience. Not with our drinking bottle, though, it makes drinking even completely hassle-free and comfortable while lying down.

We would have also solved the problem of the residual liquid that remains in the drinking bottle at the end - at least greatly reduced it and thus done something for the environment on the side!

The new drinking bottle offers the only (soon) available alternative on the market for optimal, convenient, ergonomic and healthy hydration, completely without a straw and any additional waste.

Available for Licensing Now.

Want more information? Fill out the contact form to get more information on the bottle as well as an insight on the full patent specification, patent publication, official documents, and certificates. We will be in contact with you shortly.

Are you Ready to get a Front Seat for the Revolution?